About Us

Our brand story:

Kailie was created to make beautiful nails fit effortlessly into real life.
Founded by a nurse and proudly women-owned, Kailie is designed with busy routines in mind—without compromising on quality or style.

Kailie offers a modern alternative to traditional salon visits—one that is faster, more flexible, and more accessible. Our products were inspired by the need for nail solutions that can be applied quickly, removed easily, and still look polished and professional.

As a brand built with healthcare workers, parents, and multitaskers in mind, we understand that time is limited and priorities change. Long salon appointments and high maintenance routines are not always realistic. That’s why Kailie focuses on creating salon-quality gel wraps that can be applied in minutes, last through daily responsibilities, and remain gentle on natural nails.

Affordability is at the heart of everything we do. Beauty should feel empowering, not indulgent or wasteful. Kailie was created to offer thoughtfully designed nail products that look beautiful without the recurring cost of salon visits.

As a direct-to-consumer brand, we listen closely to our community. Every design, formula, and improvement is guided by real feedback from real people.

Kailie exists to simplify nail care—so you can feel put together, confident, and comfortable, on your own terms.